A series of illustrations for DuckDuckGo – telling the story of the alternative search engine’s unique privacy features

Ahoy Identity and UI

Hicks provided a wide range of design services for the Ahoy email marketing platform. Identity and UI design, HTML & CSS prototyping and iconography.

Ahoy UI


A multi-sized set of icons for the Zip money service, ranging from small UI icons to large illustrative versions. All designed to harmonise with their new brand identity.

Spotify Iconography

Hicks created a new icon set for the music subscription service Spotify. Read the full case study about the project in the Journal.

The Icon Handbook

Written and illustrated by Jon Hicks, The Icon Handbook is the reference manual, how-to guide and coffee-table-book-in-one for icons and pictograms. Read more about the Icon Handbook

LifeCraft Logo

An identity for a team of crafters running craft workshops in Oxford and Marlow. Instead of a twee solution, the name and logo focuses on the sense of freedom that comes with making things by hand.

Curl logo

Curl is a way of avoiding payment cards entirely and enables transactions via username. This was brought out in the @ symbol logomark.

Jilt Identity

Jilt is a service to help ecommerce stores recover sales due to cart abandonment. The metaphor of separation was used in the broken heart logo (made of two 'J's) and the split in the lowercase i.

About Us

From our studio in Oxfordshire we have worked for a wide variety of lovely clients. You may recognise our identity work on logos for Firefox, Mailchimp and Shopify, as well as emoticons for Skype. Contact us for help with your next project!

Canonical Canva DuckDuckGo Dyson Monotype Mozilla Resolve to Save Lives Skype Spotify