Reductive design.

Visual communication without the fluff.

ZipMoney Icons


A multi-sized icon system for the Zip 'Own now - pay later' service, ranging from small UI icons to large illustrative versions.

Motorsport icons, which are quite obviously created for Formula One, but I couldn't afford the fee to be an authorised supplier to F1

Motorsport Iconography

A unified set designed for a major motorsports broadcaster. Using the brand typeface as the starting point, Hicks developed an icon system for the on screen information graphics.

Curl Logo, based on the @ symbol, integrating with the Capital C

Curl logo

Curl is a way of avoiding payment cards entirely and enables transactions via username. This was brought out in the @ symbol logomark.

Jilt Logo, featuring a heart made out of two letter Js, and a break line slicing through the lowercase i

Jilt Identity

Jilt is a service to help ecommerce stores recover sales due to cart abandonment. The metaphor of separation was used in the broken heart logo (made of two 'J's) and the split in the lowercase i.

About us

From our studio in Oxfordshire we have worked for a wide variety of lovely clients. You may recognise our identity work on logos for Firefox, Mailchimp and Shopify, as well as emoticons for Skype. Read more about our services or contact us for help with your next project!

Canonical Canva DuckDuckGo Dyson Monotype Mozilla Resolve to Save Lives Skype Spotify


Call Jon Hicks on +44 (0)7917 391536
Tweet @hicksdesign

Hicks Design
Hexagon Business Centre
New Yatt Road
Witney, OX28 1PB
United Kingdom