OK, a small admission to make. After months of wondering what the fuss and hype was all about, I finally ‘get’ Basecamp. The light bulb has finally gone on, and I’ve found the project management tool that I’ve been needing to get my shit together.
I think the key was Jez explaining to me it comes into its own when dealing with multiple contacts on a project. A majority of my jobs are direct with the client, but one came up recently where many people needed to be in the loop. I set up the free trial, starting entering details, and BOOM! There goes the light bulb. This is genius, and much faster to use than I expected. Speed is an important factor here - if it feels as if its bogging me down with procedure, I just won’t use it. Now I can see this being useful for single clients as well.
If you’re in the same boat as I was - stick with it.