This afternoon, Firefox got the honour of being Radio 2’s Website of the Day on the Steve Wright show. For those outside the UK, blissfully unaware of these British institutions, Radio 2 tends to be the MOR music station, and Mr Wright’s show probably attracts the 35yr old plus market the most. I won’t go into how I came to be listening to it, but the level of the piece can be summed up in these wee quotes:
“So Miles, what is a ‘web browser?’”
“So, now there’s more than one ‘web browser’?”
“Firefox? Isn’t that the thing that protects your computer?”
“No, thats the Firewall, Steve”
OK, we’ll ‘know’ that’s what we’re up against, but it always surprises me to hear that level of unawareness.
Still, sites featured on Website of the Day do tend to get a lot of traffic, and it does reach a wide non-geek audience, so we can but hope…