Recent Work: MailChimp
I was approached a while back by MailChimp to create an updated version of their logo, and here it finally is! I don’t need to go into much detail about it, as the MailChimp Blog has a really thorough write-up about the process, in particular the brief that started the job.
One thing I did want to show though, is how the sketch is traced. On the Silverback entry, I showed the process of it’s creation, but missed out this initial stage. This time I took some screenshots, and made another animated gif:
First the sketch is imported into Illustrator, and given 30-40% opacity, given it’s own locked layer, then the basic shapes are drawn on top. The paths are given some transparency so I can see where I’m tracing, but it isn’t always a straight trace, as this is the chance for some improvements. Finally, all the shapes are in place and the sketch layer can be deleted.
This is the last primate for a while - promise.