I recently undertook a refresh of the Shopify shopping bag logo. An interesting one for me, as the concept was already in place, it just needed a rendering clean up, sort out the perspective and make it more dynamic.
Here’s a side by side, old and new:
Sketches of initial ideas, looking for the right perspective:
Followed by early ‘vector roughs’, getting the shape and colours mocked up (the idea of making the bag handles form a cutesy smile was shelved early on!):
Final Artwork with green and black/white variations: