The Inverted Bike Shop

I loved bike shops as a kid (especially the smell of them!) but we didn’t, and still don’t, have anything quite like this. 718 Cyclery is not only a great retail space, but the whole attitude to building bikes and access to the process is unique and just plain brilliant. I found myself nodding in agreement to everything Joe says.

As for the bike they build in video - gorgeous!

Via twinfish on twitter.

Contact

Call Jon Hicks on +44 (0)7917 391536
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Hicks Design
Wenrisc House
Meadow Court
Witney, OX28 6ER
United Kingdom