Reductive design.

Visual communication without the fluff.

ZipMoney icons


A multi-sized icon system for the Zip 'Own now - pay later' service, ranging from small UI icons to large illustrative versions.

Prevent Epidemics website on mobile

As part of our ongoing work with global public health initiative Resolve to Save Lives, Hicks redeveloped to put the emphasis on the global COVID-19 pandemic.

Resolve to Save Lives, Where we Work map on mobile

Resolve to Save Lives Map

Hicks developed a map for public health initiative Resolve to Save Lives to showcase their range of global projects, using Statamic to manage the data.

iHasco logo and sample wireframe layouts

iHasco Identity

An updated logo and new Identity Guidelines for the Interactive Health and Safety Company. Read the case study or read the Identity Guidelines on Github.

Motorsport icons, which are quite obviously created for Formula One, but I couldn't afford the fee to be an authorised supplier to F1

Motorsport Iconography

A unified set designed for a major motorsports broadcaster. Using the brand typeface as the starting point, Hicks developed an icon system for the on screen information graphics.

CoverageBook logo, showing a two books seen in isometric view, forming a letter B on the top


A new logo for the PR report service CoverageBook, designed alongside the new identity developed in house.

DuckDuckGo Stories, showing a periscope appearing in a mans bath, a female scientist using a monster to burn personal information and a ghost chasing a runnner


A series of illustrations for DuckDuckGo – telling the story of the alternative search engine’s unique privacy features. Read more

Ahoy logo, featuring Jiggles the cat as a mascot, colour palette based on the mascot and example icons

Ahoy Identity and UI

Hicks provided a wide range of design services for the Ahoy email marketing platform. Identity and UI design, HTML & CSS prototyping and iconography.

Ahoy UI design
Spotify icons

Spotify Iconography

Hicks created a new icon set for the music subscription service Spotify. Read the full case study about the project in the Journal.

Curl Logo, based on the @ symbol, integrating with the Capital C

Curl logo

Curl is a way of avoiding payment cards entirely and enables transactions via username. This was brought out in the @ symbol logomark.

Jilt Logo, featuring a heart made out of two letter Js, and a break line slicing through the lowercase i

Jilt Identity

Jilt is a service to help ecommerce stores recover sales due to cart abandonment. The metaphor of separation was used in the broken heart logo (made of two 'J's) and the split in the lowercase i.

About us

From our studio in Oxfordshire we have worked for a wide variety of lovely clients. You may recognise our identity work on logos for Firefox, Mailchimp and Shopify, as well as emoticons for Skype. Read more about our services or contact us for help with your next project!

Canonical Canva DuckDuckGo Dyson Monotype Mozilla Resolve to Save Lives Skype Spotify


Call Jon Hicks on +44 (0)7917 391536
Tweet @hicksdesign

Hicks Design
Hexagon House
Avenue 4, Station Lane
Witney, OX28 4BN
United Kingdom