Jilt is a service to help ecommerce stores recover sales due to cart abandonment. The metaphor of separation was used in the broken heart logo (made of two 'J's) and the split in the lowercase i.
From our studio in Oxfordshire we have worked for a wide variety of lovely clients. You may recognise our identity work on logos for Firefox, Mailchimp and Shopify, as well as emoticons for Skype. Read more about our services or contact us for help with your next project!