Tetralogical are specialists in all aspects of accessibility, as well as a member of the W3C. Hicks designed their Identity, with each node of the tetrahedron logo representing the four company aims: Inclusive, Efficient, Ethical and Safe. The brand typeface is Galano Grotesque, which pairs nicely with the open source font Poppins for contexts such as web and powerpoint presentations.
The logo was accompanied by a concise style guide, giving colour palette, graphical elements and direction on typography. The colour palette was designed to allow several combinations with a minimum of AA colour contrast.